The Heat Map tool allows determining where visitors stop and measuring their linger time in areas of interest (promo stands, showcases, product placement areas, ads, etc.). With the detection tool, it is possible to view the "warmest" places at a retail store or any other trafficked location thanks to corresponding visual cues on screen.
Visitor activity for any period of time can be viewed as a web report. The report can be saved as a file or sent by email automatically (according to a schedule).
Two types of reports to choose from:
The Heat Map is a color visual representation of detection data, providing an intuitive view of activity in different store areas for quick comparison.
Detection data for a user-selected time period is used. "Warm" colors correspond to longer linger times in a particular place, while "cold" ones mean a lack of visitor interest. This offers an at-a-glance summary of which areas customers find attractive.
The Customer activity statistics report presents detection data in the form of charts and tables for analysis and comparison of visitor behavior in areas of interest. This form offers rigorous quantitative information on changes in visitor activity by zone and over time.
Detection data for a user-selected time period is used. Users receive up-to-date information on changes in visitor activity by zone over time as well as the average value for all time recorded. Data for different zones can be compared for even deeper analysis.